9/25/2023 0 Comments Target photo print differenceNumber of monthly active users: 750 million.Pinterest is unique when it comes to demographics on social media due to its 1) gender split and 2) wide age range of its users.Shopping-centric organic content is fair game, too - almost 70% of users say they trust Pinterest and it’s their favorite place to research products.Pinterest is perhaps the most produced-focused of any social network, signaling big opportunities for ads (hint: 45% of Pinterest users have a household income of $100,000+).This number is up from 400 million in 2022. The platform’s dedicated base of 450+ million monthly active Pinners continues to grow.The platform saw a surprising spike in male users during 2021 but Pinterest’s core demographic remains female.Takeaways from Pinterest demographics for 2023 Gender: 76.2% female, 17% male, 6.6% unspecified.Number of monthly active users: 450 million.Beyond the 200 million LinkedIn users in the US, the platform has a massive international reach.This makes LinkedIn a prime source for B2B marketers looking for motivated audiences and communities. According to LinkedIn themselves, it’s the top-rated social network for lead generation.The platform’s demographic of high-earning B2B professionals makes LinkedIn a potential goldmine for ads.This growth was driven initially by the pandemic and continued during the shifting job market. LinkedIn continues to net record revenue and user growth.That said, Millennials dominate the platform. Conventional wisdom might say that LinkedIn exclusively caters to an older audience.Takeaways from LinkedIn demographics for 2023
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